Marketing Blog

Ten Years…

Ten Years…

Ten years ago today I handed my notice in from my (good) job with the Yorkshire Agricultural Society, with no real plan for the future…

So what the heck is a Strategic Marketing Consultant anyway?

So what the heck is a Strategic Marketing Consultant anyway?

If you are serious about moving your marketing forward it is wise to consider working with a marketing consultant. With so many labels flying around you might find yourself with a few questions, not least “what does a marketing consultant do?”

Brand and brand recognition

Brand and brand recognition

Having spoken to a number of business over the last few days about Brand Value, and in some cases helped them work through a Brand Key to define what their brand really stands for, this blog could...

How do you get repeat custom?

How do you get repeat custom?

How can you get repeat custom? Repeat custom – that is getting existing customers to make another purchase is sought after by many businesses – whether in a business to business or business to...

How do I find a target market for my business?

How do I find a target market for my business?

Being able to find a target market is especially important for business owners just starting out but even established businesses should continually assess who their target is and whether they are...

How do I set up a marketing plan to grow my business?

How do I set up a marketing plan to grow my business?

A lot of businesses see marketing as being the “secret” weapon for growing their business. In reality there is nothing secret about marketing – or at least there shouldn’t be. Developing a marketing...