Aer8 Marketing

Strategies . Coaching . Workshops

CIM Badge - Deborah Goodall


“Deborah has been an invaluable member of our consultancy team, providing us with some really good insights on how we can improve our company image and service to our customer base. Deborah is a warm, helpful and knowledgable person, really clued up in her field which makes her ready to offer sound advice and really push businesses forward. We will be recommending and using her service again.”

Hayley Howell, Marketing – Vaplas

Hello, I am Deborah Goodall FCIM

Aer8 Marketing Deborah

A marketing consultant specialising in helping you grow your business. I am the face behind Aer8 Marketing. I am a Fellow of the Chartered Institute of Marketing and have nearly 25 years experience of working in marketing in both business to business and business to consumer markets.

I set up Aer8 Marketing in 2011 to help businesses create solid and effective marketing. Many marketing agencies and consultants will focus on the executional elements of a marketing plan (social media, producing leaflets, PR, advertising etc.,) without taking a strategic approach. This will only ever deliver short term results and a lack of integration and cohesion could reduce the response to activity.  Spending time on understanding the marketplace and your customer will pay longer term dividends for your business.

I work with you to develop a marketing strategy that aligns to your business goals – and then develop the tactics that will deliver the growth.

I work with businesses across Yorkshire and beyond, where the marketing team needs direction or support; or where the business owner struggles to find the time/resources to manage their marketing effectively.

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Need A Marketing Consultant?

I work with you to develop a marketing strategy that aligns to your business goals – and then develop the tactics that will deliver the growth.

I work with businesses across Yorkshire and beyond, where the marketing team needs direction or support; or where the business owner struggles to find the time/resources to manage their marketing effectively.

How Can I Help You?

Marketing Consultancy

Whether your business is a start-up, SME or large business – around York, Thirsk or further afield – I offer half day and day rates to come into your business and provide marketing advice from my 25 years experience.
A consultancy session can help you focus your marketing, highlight areas that may need attention, or coach you through the marketing process.
Perhaps you’re working on your own marketing strategy but need a fresh set of eyes to help with the development.
“Deborah helped me to clearly define our target audience(s) and the best avenues and actions to take in reaching them. She also brought to light areas where we could improve our internal marketing and communications, as a large part of our business relies on using freelance instructors and other suppliers. This is something I had never really considered before.
Having a strategy and plan in place has allowed me to be more focused and targeted with our marketing and communications, and I have already started to see the benefits of her advice.
I am exceptionally happy with Deborah’s services. Her 20+ years of experience has been invaluable to me and my company going forward. She is professional, friendly and flexible and I wouldn’t hesitate to recommend her to anyone seeking to improve any aspect of their marketing.”
Sarah Allard, Director/Co-Founder
Lost Earth Adventures
Investing in a marketing strategy aligned to your business goals can deliver growth for your business. By reviewing your position in the marketplace and clearly defining your target audiences we can develop messages that motivate and create actions (sales/enquiries).
I work with businesses across Yorkshire to write strategic and practical marketing plans to help get your business on track for success.

Marketing Strategy & Plans

“We approached Deborah/Aer8 Marketing as our business had grown and wanted to take it to the next level.
Being a niche business it can be sometimes difficult for people to understand us but Deborah with her friendly, inquisitive manner understood us very quickly and where we wanted to head. She devised a varied Marketing Plan and also applied for our inclusion with the EU Business Growth Fund programme that we were previously unaware of.
I would certainly recommend Deborah and will be using her again in the future.”
Andy Hudson, Managing Director
Maximise PM Ltd

Marketing Audit

If you’ve been in business a while, and things have been ticking along but business isn’t really growing, or you’re not sure if your marketing is really being effective then a Marketing Audit is a great place to start.
A fresh set of eyes on your marketing – reviewing all your activities, working out what you are doing well and not so well, and provide recommendations for improvements to re-ignite your marketing efforts.

Deborah worked with our company over several months to assist in the development of our marketing strategy.  This included customer and market definition, which led to brand definition and helped to set the personality of the company. 

Her approach is personable and relaxed, whilst constructively challenging why we did certain things.  We spent, what seemed like a long time, deciding on our strategy and USP.  This was time well spent and we are grateful that Deborah kept pulling us back to the company’s objectives, strategy and target market.  It has paid dividends in the longer term. 

I recommend Deborah for any company seeking marketing guidance at start up.  She helped set direction and gave a sound foundation for future growth.  Thanks Deborah”.


Whilst you are happy executing the marketing for your business you wonder if there’s something you are missing – or something you could be doing better. Or you just want some guidance or a sounding board for ideas.
I have worked with many businesses across Yorkshire to coach them on their marketing. The aim is always that the coaching helps the individual to expand their marketing knowledge and skills and empowers them to take their marketing to the next level, whilst still allowing them to work on their day-to-day business.

Marketing Coaching

“I can highly recommend Deborah she has worked with me for a number of months. The process from start to finish was excellent and she worked at a pace I felt comfortable with. She appreciates that a small business has many hats to wear and she gets you to set realistic targets, whilst asking some pertinent questions that really gets you thinking about your target audience and customer base. We’ve never done anything like it before and its certainly been a worthwhile investment for us. Deborah has a gentle and approachable style of working and I really enjoyed working with her.”
Susie Ashton, Director
Bailey Hague Joinery

Marketing Workshops

I run a range of marketing workshops in the York and Thirsk area. These are often in collaboration with one of Aer8 Marketing’s associate team to bring you a mix of strategy and practical implementation. Our workshops are renowned for being relaxed but informative. For information on our latest workshops take a look at the Aer8 Marketing Eventbrite page where you can find more information and make a booking.

“I attended a Social Media Workshop and I would fully recommend these courses. They are full of information, they fill you with enthusiasm ready to go home and put all the ideas into practice. Immediately everyone is at ease with a relaxed atmosphere.”
Gill Hymas, Director
Fox & Rabbit Cottages Lockton

Let’s Work Together

07903 387143