Word of Mouth Marketing

Word of Mouth Marketing

Recently I’ve been delivering a lot of workshops – online. Delegates have often mentioned that they have built their business on Word of Mouth; or that they get their business by Word of Mouth marketing. However, when we chat about whether they leverage...
Ten Years…

Ten Years…

Ten years ago today I handed my notice in from my job as Head of Marketing at the Yorkshire Agricultural Society, without too much of a plan of what to do next. I knew Self Employment was the way to go but I hadn’t particularly shaped exactly what that would look...
Brand and brand recognition

Brand and brand recognition

Having spoken to a number of business over the last few days about Brand Value, and in some cases helped them work through a Brand Key to define what their brand really stands for, this blog could be of interest to many business-owners: large and small. Many...