Ten Years…

Ten Years…

Ten years ago today I handed my notice in from my job as Head of Marketing at the Yorkshire Agricultural Society, without too much of a plan of what to do next. I knew Self Employment was the way to go but I hadn’t particularly shaped exactly what that would look...
Brand and brand recognition

Brand and brand recognition

Having spoken to a number of business over the last few days about Brand Value, and in some cases helped them work through a Brand Key to define what their brand really stands for, this blog could be of interest to many business-owners: large and small. Many...
How do you get repeat custom?

How do you get repeat custom?

How can you get repeat custom? Repeat custom – that is getting existing customers to make another purchase is sought after by many businesses – whether in a business to business or business to consumer environment. Repeat custom is something that many businesses would...